Freelance
I help early-stage startups get their marketing off the ground—the same work I've done as the first marketing hire at Mage, Underline, and SafetyKit. I work best with technical founders who have a strong product but need help translating it for their target market.
Marketing Automation
Building workflows using n8n, Relay.app, and Zapier to automate the repetitive work that eats up founder time—research, outreach, and reporting.
Workflow Development.
Connect your marketing tools, CRM, and data sources so information flows automatically. Examples: auto-enrich new leads, sync data between platforms, trigger follow-ups based on behavior.
Research Automation.
Build systems that automatically gather prospect info, track competitors, or monitor industry news—so you're not doing it manually every week.
Reporting Systems.
Create dashboards that pull from multiple sources and update automatically. I've built these at Underline (BigQuery + SQL dashboards) and SafetyKit (Google Analytics + Tag Manager).
Positioning & Messaging
Helping founders articulate what their product does and why it matters—value propositions, website copy, and sales materials.
Value Proposition Development.
Work directly with you to figure out what makes your product different and how to explain it to your target customer. I've done this for AI/ML tools (Mage), infrastructure products (Underline), and B2B platforms (SafetyKit).
Website Copy.
Write clear, conversion-focused copy that explains technical products in plain language. I've rewritten website copy for multiple startups and can turn feature lists into benefits that resonate.
Sales Collateral.
Develop pitch decks, one-pagers, and leave-behinds that help you close deals. At SafetyKit, I created the sales collateral used for enterprise prospects like PayPal and Visa.
Analytics Infrastructure
Setting up the tracking and dashboards you need to understand what's working—before you start spending real money on growth.
Tracking Setup.
Implement Google Analytics 4, Google Tag Manager, and conversion tracking properly from the start. Set up event tracking, goals, and attribution so you can actually measure results.
Dashboard Development.
Build dashboards that show the metrics that matter for early-stage growth: acquisition channels, conversion rates, and customer behavior. I use Looker Studio, SQL, or whatever fits your stack.
Data Integration.
Connect your analytics with CRM and marketing tools so you can track the full customer journey—not just website visits, but leads, signups, and revenue.
Go-to-Market Planning
Advising founders on how to launch and grow—channel selection, launch strategy, and early growth tactics based on what I've seen work at other startups.
Launch Strategy.
Plan product launches that generate awareness and initial traction. I've run launches at Mage (Mage Pro) and coordinated conference strategy at SafetyKit (Money20/20).
Channel Selection.
Help you figure out where to focus based on your product, audience, and budget. I've run acquisition across paid social, SEO, direct mail, events, community, and outbound—so I can help you prioritize.
Content Strategy.
Create editorial calendars and content plans that drive organic growth. At Mage, I built an SEO program that grew traffic 6x; I can help you do something similar.